STURGIS / METZELER FOLLOW YOUR DREAM RIDE PACK LIST. CHECK.
Joining wwd&s machine shop team John and Ross in Sturgis Tues to work the scene, then head off with Brad from Buffalo, Bobby and John from Indian Larry, and Eric on the cameras for dream ride to Denver. Kit:
Kevlar jeans Belt Cargo shorts 3 pairs boxers 3 pairs wool socks 4 tees Waterproof shell Dianese armored summer jacket Roland sands leather gloves Shoei 1200 helmet Dop Extra sunglasses Electronics plugs-various Black 59/50 Yankee lid Chippewa boots Flip flops Hoodie Macbook air
6 months. Countless shop hours at E3. 19 shoot days. Over 100,000 views on Bike EXIF. The big day when we take the wwd&s CB550 out for that first ride is fast approaching. Only problem is, when this one is over, we’re going to need another machine shop project.
Machine Shop screens (which are normally sling-boxing Yankee games this time of year) are all set to World Cup action. Today’s viewers were stung by a heart breaking loss by the Italians to Uruguay, sparked by an incident the likes of which American sports fans haven’t seen since Mike Tyson bit Evander Holyfield’s ear off. In boxing they stop the fight, you get suspended, and you become a pariah in the sport. In soccer, Suarez bites, gets no penalty and goes on to win the match. Hmmm. Guys rolling around on the ground faking injuries. Shellacked hair. Spray on tans. Waxed Eyebrows. Biting. Not sure about this soccer.
THE GREATEST SHOW ON EARTH. WRATH OF CANNES IS WEDNESDAY.
Who will walk away with their name on the Grand Coney, the most craptastic accolade in the advertising industry. Submit your entry for the most horrific ad tale of the year here, and maybe it will be you.
In 2007 the small startup staff at wwd&s went batshit crazy for an afternoon, took the subway to Coney Island and staged our own bitter, booze-soaked response to the backslapping self congratulating Cannes award show. We called it Wrath of Cannes. We gave ourselves some fake awards. Networked. Drank too much. Made fools of ourselves on the beach. And went home. 8 years later, the ill advised but enjoyable tradition continues No one here knows why. You’re invited.
Thanks to sharp networking work by Paolo, beautiful shooting by Eric, the art and skill of David at E3, and the talents of the original designers at Honda, our retro mod of the our CB550 that began by finding the bike around Thanksgiving is now being shared every Saturday in a series on Bike.EXIF. They’re one of the most popular custom moto blogs in the solar system. Thanks guys! See the story here.